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The #MakingLifeBetter Campaign is a retail campaign that rallies corporate supporters, local businesses, their consumers and vendors in a movement to make life better for children with cancer across the state of Virginia by 1) raising funds for essential programs and resources, and 2) raising general awareness for childhood cancer.

Ways to Participate:

Round Up

Upon checking out, customers have the option to round up their total to the nearest dollar.

Golden Hand Pinup

The customer is asked at the time of check-out to make a donation of $1, $3, or $5 to ASK Childhood Cancer Foundation. Once donation is given, the customer is provided a gold hand to sign and hang to showcase their support.

Co-Venture Promotion

The retailer can provide a specific item where ASK Childhood Cancer Foundation receives a percentage of the profits or a designated dollar amount of the price.


Community Partners in Action

We’re only able to do what we do because of our incredible ASK community, which will shine even brighter with your company in it!

Benefits to Leading a Campaign:

  • Co-branded #MakingLifeBetter resources to display in your business and on social media

  • Company logo recognition on ASK website leading up to and during the campaign

  • Company acknowledgment in social post and email communications throughout the campaign

  • Invitation to ASK's annual celebration with other donors and supporters who have helped make an impact for our families

Interested in becoming a #MakingLifeBetter partner? Contact Rachael Schrinel, ASK Director of Philanthropy, at


YOU make a difference

Thank you for leveraging your business to lessen the burden of cancer for our kids and families throughout Virginia.

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