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Midas of Richmond: Driving Change and Making Life Better for Children Battling Cancer



Buckle up and get ready for a joyous ride as we share the heartwarming impact of our tire-iffic Making Life Better Partner, Midas of Richmond, and its owners, Mark and Patty Smith. They're not just changing tires; they're changing lives with their "Tires with a Purpose" campaign, and we can't help but rev our engines with excitement and gratitude.


Midas of Richmond owners Mark & Patty Smith with their three dogs.
Midas of Richmond owners Mark & Patty Smith with their three dogs.

Midas of Richmond has gone above and beyond to support children battling cancer through their Tires with a Purpose campaign. When you choose to roll into Midas for new tires, not only are you treating your car to some serious TLC, but you're also fueling hope for children battling cancer in Central Virginia. Midas chips in $2.50 for every tire sold to ASK Childhood Cancer Foundation – it's like a pit stop for a good cause!


Since the campaign’s launch in May of 2023, Mark and Patty’s crew at Midas of Richmond sold a whopping 4,689 tires, bringing in a total of nearly $12,000! Talk about putting the pedal to the metal for a meaningful mission. Mark, you and your team are tireless champions, and we can't thank you enough for your commitment to Making Life Better for these brave children.



Now, let's take a pit stop and admire the extra miles Mark and Patty have gone. They are also annual funders of our ASK Summer Camp, which serves nearly 100 children each year, but they’re also greasing the gears for active treatment families in Central Virginia. Free oil changes? That's not just oil – it's liquid love for families navigating the twists and turns of childhood cancer.


Midas Owner Mark Smith provides ASK family a loaner car.
Midas Owner Mark Smith provides ASK family a loaner car.

But wait, there's more in this automotive adventure! Mark and Patty understand that sometimes families need a little extra horsepower during challenging times. When one family hit a speed bump, he didn't just lend a helping hand; he handed over the keys to a loaner vehicle, ensuring they could easily cruise to and from the hospital for their child's treatment.


Midas of Richmond, you're not just fixing cars; you're making life better for our families. Your dedication to our cause is like a perfectly tuned engine – powerful, reliable, and full of heart. Your support is like a smooth ride on a freshly paved road, making the journey a little brighter for every family facing childhood cancer.


So here's to Midas of Richmond and Mark and Patty Smith – our tireless heroes making the world a better place, one tire at a time! Your commitment to our cause is like a well-oiled machine, and we are so grateful to have you steering the way toward a brighter future for children and their families battling cancer in your community.


Midas of Richmond Owner, Mark Smith and ASK Kids posing for a group photo at the Family Center during ASK Summer Camp.
Midas of Richmond Owner, Mark Smith and ASK Kids posing for a group photo at the Family Center during ASK Summer Camp.

Learn more about ASK's #MakingLifeBetter Campaign and how you can become a community partner HERE! For more information, please contact Rachael Schrinel, Director of Philanthropy, at rschrinel@askccf.org.

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